In today’s digital landscape, Stories ads are a powerful tool for small businesses looking to connect with their audience authentically and build customer loyalty.

With so many people engaging through Stories, it’s no wonder that businesses—especially local ones—are finding success in reaching potential customers on platforms they use every day.

Why People Love Stories Ads and How They Benefit Small Businesses

Authentic Customer Engagement

Stories ads create real, unpolished moments that resonate with people. They’re ideal for small business owners who want to keep things personal, showcasing behind-the-scenes moments, quick product updates, or special promotions.

Research shows that 65% of people feel closer to brands through Stories, which can help build trust and loyalty among your target audience.

Community Connection

One of the biggest advantages of Stories ads for smaller brands is the ability to build community.

Stories give local businesses a way to connect on a more intimate level, making customers feel like part of a larger community.

In fact, 57% of people report that Stories help them feel more connected.

For businesses looking to grow, community-driven marketing through Stories ads is a valuable strategy for nurturing customer relationships.

Mobile-Friendly and Full-Screen Experience

As more people rely on their mobile devices, Stories ads are designed to fit seamlessly into everyday browsing habits.

They’re vertical and full-screen, optimized for mobile viewing, which is key since people hold their phones vertically around 90% of the time.

For small businesses, this mobile-first approach helps maximize the impact of every ad, allowing customers to enjoy your content in a format that feels natural.

Pro Tips for Small Businesses Using Stories Ads

• Share Authentic Moments: Customers want to see the real side of your business, so keep Stories casual and relatable.
• Feature New Products or Promotions: Quick updates on what’s new or on sale can drive traffic and increase engagement.
• Highlight Customer Experiences: Use Stories to showcase customer testimonials or everyday moments at your business.

With 62% of people planning to use Stories even more in the future, now is the perfect time to integrate Stories ads into your digital marketing strategy.

By leveraging the power of Stories, small businesses can connect with customers on a deeper level, build loyalty, and grow their presence in the local community.